What is Surge Pricing and Why is Wendy's hopping on the train
Wendy's CEO Plans to Incorporate Surge Pricing As early as 2025 Wendy's CEO, Kirk Tanner, announces the introduction of surge pricing. What is surge pricing? We see it all the time, when airplanes and travel agencies change prices based on holidays and seasonal and off season deals; when Lyft and Uber change prices based on time of day, weather and other factors; when bars incorporate Happy hours as opposed to other times of day. The idea is to create and even pace of revenue through out the day and eliminate the loss from less productive parts of the day. Weather this means better prices during slow periods of the day to increase sales, or price gauging at these times to increase revenue is still too be seen. Tanner states “Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling. As we conti...